Make sure your company and products are visible to press when you get to the show. Remember you are competing with 2,900+ other companies for time and attention! Attract press interest and attention with Onsite Media Opportunities, including press center visibility, press conferences or in-booth activities. 

Press Center

Be sure to deliver your press kits to the NYIGF Press Center, the central check-in point for all editors visiting NYIGF.  The NYIGF Press Center, which is open during all Show days and hours, is located on the 4A Terrace at the North End of the Javits Center.  We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in your booth for press who visit your booth.  (Note: Pier exhibitors can deliver their press kits to the show office at each Pier and GLM will handle delivery to Javits.)  If you have questions, or prefer to ship your press kits to the Javits Center, contact Steel Associates. 

Press Conferences
A press conference brings editors together for delivery of news and information. Hosting this type of event may help you generate extra awareness and editorial coverage, if you have a product launch, or something especially newsworthy to announce.  For assistance with scheduling and invitation lists, contact Steel Associates.

In-Booth Events

Consider hosting an in-booth event to drive traffic (press, as well as attendee) to your booth.  (Examples of in-booth events can include celebrity appearances, in-booth demonstrations or special promotions.)  Be sure to give yourself plenty of lead time… Advance planning – and promotion – is key to the success of these activities.  With advance notice of the date, time and details, we may be able to include your event in our schedule of events, posting in the press center or other means.  For questions, contact Steel Associates.

Who can I contact if I have questions?
Cathy Steel of Steel Associates
Telephone: 203-340-9251