Public Relations involves supplying information that is factual, interesting and newsworthy to media. PR differs from advertising in that you do not pay for time or space. You have to earn coverage with interesting, timely material.

Create a press kit with information about your company and your new products as a tool for editors to use.  If you don't know what to include in a press kit, GLM has assembled some tips & tools you can use to get started.  Click here for press kit basics. 

Send information to the press. You can target consumer (newspapers, magazines and websites) or trade (industry journals & websites).  In either case, make sure that your information is relevant to the editorial content and readership of each media outlet you contact; and give yourself plenty of lead time (most monthly print publications need information at least two months before each issue).  Click here for a list of key trade media contacts.   

Who can I contact if I have questions?  Steel Associates handles PR for the NYIGF, and Cathy Steel is in constant contact with the press.  Keeping her abreast of your plans – particularly regarding new product introductions, and onsite demonstrations or special events — can help attract editorial attention for your company and your products. 

NOTE: You can also request a list of pre-registered press, if you want to target your outreach.  This list is typically available 6-8 weeks before the show and will be most helpful in inviting press to see you at the NYIGF.  Contact Steel Associates to request this list.