The Gift For Life Product Design Competition, a new annual competition initiated by the NYIGF, invites emerging and established designers to submit themed product design concepts as they vie for a People’s Choice Award and a Designer Distinction Award. Revenue generated through the competition, which debuts at the summer 2010 market, will benefit DIFFA: Design Industries Foundation Fighting AIDS.
The theme of the inaugural competition is “Make Change,” which requires designers to submit a piggy bank design which reinvents the iconic classic – or more contemporary digital coin collectors and counters – with unique and innovative elements. While banks can be dramatically re-imagined, they must retain their functional aspect and be a repository for money.
The top 20 juried finalists’ banks will be on display at the summer 2010 NYIGF, and some 40,000+ market participants – including designers, manufacturers, sales agencies, retailers and press – will be invited to vote for their favorite design. The design receiving the highest number of votes will win the People’s Choice Award. In addition to the People’s Choice Award, a panel of celebrity designer judges will review all submissions and bestow one exclusive Designer Distinction Award to their collective favorite.
Winners of both the People’s Choice Award and the Designer Distinction Award will receive complimentary exhibition space (valued at $3,700) for the winter 2011 NYIGF.
A tax-deductible application fee of $50 is required to enter the competition, along with a creative prototype, which will be returned upon request. Submissions are due by June 15.